Believe it or not, first impressions last forever. How do you think they will react since someone visits your site?
You need to answer this question – as honestly as you can! – to kick off the work of making your website optimized and professional for your particular KPIs, no matter what they may be.
Remember that you only have a seriously limited quantity of time to win over that first impression – no more than eight seconds, indeed – so you cannot understate the significance of getting your site into the appropriate shape.
As an individual enters the website, the design (look) and user experience (UX) (feel) are what they first notice. Is your message outstanding? Is it simple to have an idea of where to click? And are the calls-to-action (CTAs) clear and easy to understand? Professional pages should not only have a fantastic appearance but also perform well, through seamless navigation, engaging content, and useful links provided. That way, your visitors will be able to find precisely what they are searching for.
If a user lands on your site to be turned off at once by the inability to do the thing they expect to do, the design, or layout, there is no guarantee that your content marketing will succeed. In a blink, your site can soar – or come to fail spectacularly.
So below we have put together some of the top tips and tricks that can help you build up the website you wish to have – and equally importantly, the one your readers will like to land on.
Make your site optimized for mobile
Today, visitors to your site are more likely to get there on a tablet or mobile phone. Having already caught up with and passed desktop, mobile web traffic is ever-growing. For website owners, it is critical to optimize for mobile.
Mobile optimization refers to having the site’s responsiveness to the mobile platform in mind when developing it – in other words, adapt the design and layout to fit the mobile devices’ smaller screen size, and the UX will be straightforward and comfortable to navigate on a handheld model. What you should think about from the outset is ensuring your site is mobile responsive.
Importantly, the mobile site shows a similar brand identity and personality to the version of desktops, so it is worth the effort of designing the desktop site in an adaptable way for mobile.
Integrate Chatbots to Drive Conversions
Messaging platforms have performed better than all other types of the app – top 6 mobile apps in the world are messaging apps. Hence, it is only natural that you, as a marketer would start to consider this, leveraging messaging technology to deliver enhanced customer service online. And bots are the reasonable answer – particularly, chatbots, which are artificial intelligence-based and automated with the capability of driving higher conversions. Since you visit a site with chatbots in use, a mini chat window will show up on the page, encouraging you to ask questions or a conversation to involve your interest and direct you to what you need. However, just remember that it is a bot, not the real customer rep – the programmed bot is intended to provide you with a unique customer service experience.
Also, in case you missed it, chatbots are not only for sizable business. With many chatbot providers currently in place, you can choose your best fit to create, customize, and implement the bot on your site with ease. Some typical examples include:
- Lemonade Insurance Chatbot
- KAI Financial Chatbot from Kasisto
- Marriott International’s Hotel Chatbot
- Real Estate Chatbot from Apartment Ocean
- Feebi Restaurant Chatbot
- Woebot Therapy Chatbot
- Babylon Healthcare Chatbot
Optimize Loading Speed
How professional your site appears does not matter after all if your viewer has to wait ten seconds for the page to load. Sad but true, you have lost them that way. Statistically, once a web page takes longer to load, its abandonment rate is higher. Besides, the slow loading time will hurt your ranking on Google search, burying the site among search results’ lower rankings. Similar to Search Engine Optimization (SEO), page programming and design will affect loading time. A lot of ways are available to enhance your page speed, say, decreasing the number of redirects, optimizing the code, making images optimal, to name a few. Have a quick look at how to boost your page speed right below:
- Enable compression
- Reduce redirects
- Leverage browser caching
- Improve server response time
- Rely on a content distribution network
- Optimize images
Ready-made Template or Custom Design
When you are building or designing your site again, one of the necessary decisions to make is whether to rely on template design or to make your own custom design from the very beginning. These days, there is a considerable range of website templates and Do It Yourself (DIY) tools, which make it simple for even the designer with little-to-zero experience to develop a website with the professional look pulled off.
At the same time, when creating a custom site, there is practically no limit. As you can see, template design will not provide you with the ultimate freedom that you are highly likely to get from custom websites in the case of layout, design, number of pages, image placement, utilization of outstanding elements like animations and custom video, and the general functionality of the site. With that being said, custom websites will drain you more on resources, for example, human resources and time – apart from budget.
When everything is taken into consideration, firms must weigh the upsides and downsides of template-based vs. custom design and next determine which is the most suitable for their demands and wants.
SEO rules: Optimize Your Results on Search Engines
Well, so you know that you can not see something like, yet it is crucial to developing a fantastic website experience. Believe it or not, the SEO strategy will be the decisive factor in the easy degree that your potential customers can find your site during a search. Avoid making the typical marketing mistake of paying only attention to the site design; instead, be sure that you account for the way the site will perform on Google or other search engines. In the end, there is little point in owning a professional-looking website, when people cannot find it? Thus, make sure to give a lot of attention to developing SEO-strong titles as well as meta descriptions for every page on your website.
Bear in mind that your strategy in SEO will directly affect the site’s layout and content, so it is never time-wasting to include proper SEO planning before you even begin considering images and fonts.
Choose a Font – Don’t worry
Sans Serif fonts are clear of extending features, which may be difficult to read on computer screens. After a long while, website designers were apt to play it safe, making use of Sans Serif fonts to maintain a clean appearance and effortless online reading experience. Overly busy or elaborate fonts seemed something that the designers vehemently disliked.
Still, now, with much-enhanced screen resolutions, designers feel freer to explore new and attractive fonts. For instance, Serif fonts have been making an impressive comeback in the design of websites, and with more than 42,000 fonts widely available for the web today. Thanks to a multitude of font designs out there, you do not have to be afraid to give font sizes and styles a try, and you can even think about highlights, underline, and colorful fonts. They are also expected to be trendy styles this 2020. Keep in mind that the font will be able to set the tone for your whole page, so be sure you go for ones with a seamless match with the culture and style of your business and being easy on the eye at the same time.
Embbed Videos to Improve Engagement and Conversions
There is no maintaining a strategic distance from it – Video is above all else. By 2019, video traffic will make up 80% of all web traffic. Video advertising is a soaring pattern, and it is no big surprise, thinking about the excellent execution and Return on Investment (ROI) of online video. Doubtlessly that in these visually-centered, swiftly-moving times, the video becomes an exceptionally captivating, substantial conversion tool, and each professional site ought to incorporate video as an efficient attribution to the site look and feel.
Create a Memorable Homepage
A great many people are visually-focused learners, as opposed to sound-related or experiential ones. That presumably clarifies some portion of the motivation behind why 80% of individuals remember things they see, in contrast with just 20% who can bring what they read back to their minds. This is necessary data to bear in mind when designing your homepage. What sort of background should you use? Will it be a solitary shading tone with a strong heading or a picture that grabs the attention? Whichever you pick, ensure it is per your business’ original purpose and character.
Keep it simple
Nobody enjoys a jumbled site – it is challenging to take a gander at, and considerably harder to explore. Your site ought to be kept clean and free of mess, efficient, and incredible at guiding visitors precisely where they have to go. It has to do with “cognitive fluency” – people have specific expectations regarding how things ought to be, and when those desires are met, individuals are bound to feel good and satisfied.
When structuring your site, attempt to convey an experience that your customers intuitively expect – however, do not be dull! Shake it up a bit, and express the individuality of your business. For instance, there is a hot trend called “brutalism” – with it, designers can be free to blow apart common presumption of web design and try something rule-breaking and different.
Then again, even such a design had better keep up specific expectations. Links are, even now (or later) as formerly, links – and you should put it in clearly attractive positions. Hamburger icons can, in any case, be utilized for drop-down menus. Keep it straightforward, yet make it your one of a kind sort of basic. Excite and interest your clients and make them feel good and at home at the same time.
What is your visceral reaction?
What else to think about? Users who enter your site will have a first impression at a brief moment that will decide on your page’s success. Yet, you have a visceral reaction to your site as well, and focusing on it is critical. Of course, it is more difficult to gauge your response as you have been spending hours, days, weeks, and months!) analyzing each detail of the site. Thus, we suggest taking a break from time and time, allow it to sit for one or two days, and then return with fresh eyes. By doing so, you will become more open to listening effectively to the things your gut tells you, Not all, you can enlist family, buddies, and fellow workers to give their feedback.
Also, for sure, when your website is live, keeping an eye on the analytics to keep track of its performance is necessary. Besides, make adjustments to make it optimal continually.
Are you not a designer of webs? Does all of this seem quite overwhelming? Just remember that a single answer to fantastic website design is not available at least just far. We recommend researching and learning from what other people have done, which will be able to drive your design process. Plus, provided that you understand the elements which make for a website with a good design, working with a designer and attaining the site that you are after is much more comfortable – we promise!