Opposed to some statements, SEO is alive and well. While the Big Data and progress in Google algorithms did change the rules of the game, it is still the same old two-pointer:
Optimize your pages and do a hell of outreach.
The one point that brings organic traffic is your position in the SERPs, and SEO is what serves you rank high. Neil Patel, one of the best online marketers, certain agrees:
“93% of online practices begin with a search engine, 68% of which use Google to do so. Join that with the fact that the first 5 results in Google take 67% of all clicks, and you get an idea of why SEO is so necessary.”
In no particular order, let’s take a look at some of the easy and actionable ideas you can Increase SEO Traffic to your site:
Advance your keyword research
There are two details to have in mind when you do your keyword research:
- What keywords act for you
- What keywords are popular search terms
This is a bit of a chicken and an egg obstacle, as you can’t know what words work for you right of the bat, and at the same time, you can’t go around searching for the most attractive terms if you have no idea what you’re looking for.
The good idea is to start with some general keywords that you think work for the particular post you’re proposing to optimize, and then you plug these in directly into Google search to see what the autocomplete will come up with. Also, take a look at the linked search at the bottom, to see other ideas that you can formulate your query.
When you have a global idea of what potential keywords you can use, your next stop would be Google’s keyword planner – a free research device that can show you what terms searched, but it is helpful only for searches done in Google, not other search engines.
Furthermore, you can practice some of the more advanced third party tools to see what kind of content gets a lot of shares and views. Whether you’re into affiliate or ad-sense marketing, the steps are lovely much the same, and the keyword research is a basic first step.
Tools like Buzzsumo and Ahrefs can too provide you some ideas on what already published content worked well, and you can use other keyword finders, such as the one at SEMrush to see more info on your keywords.
Grow your CTR (Click Through Rate) with excellent titles and descriptions
Even if your page is correctly optimized from the search engine perspective, you want the people to click on your link when it shows up in SERPs. Here’s where a bit of psychology acts a role:
We are normally turned to like simple, easy, and quick solutions to our problems. We also like structured data, which is why list types of articles are so popular.
The first three or four words are the most powerful so try and have your target keyword somewhere in there if possible.
The best titles have either fear or a profit component – you need to know your audience’s pain point or their fear and address these. This is further emphasized with power words like instant, quick, cheap, easy, practical, and authority phrases like guides, how-tos, facts, manuals, and so on.
In general, headlines should be between 8-12 words long (around 60 characters before they are cut off in SERPs). Of course, you can go shorter if you have a killer, powerful title.
Meta tags can be further forced to increase your CTR by having an enticing description of what the audience takes out of your post, and you can also leverage it further by using power words you didn’t have the chance to use in your title.
However, sometimes it’s better to neglect it to search engines to pull info for the meta tag, or as guys at Moz put it:
“If the page is pointing long-tail traffic (three or more keywords)—for example, with hundreds of articles or blog insertions, or even an enormous product catalog—it can sometimes be wiser to let the engines extract the important text, themselves. The reason is simple: When engines pull, they always display the keywords and surrounding phrases that the user has searched for.”
Also, you can use rich snippets to give further info in the search results, such as the model of the content, average user rating and some votes (if applicable).
Locate the best posts and promote them
As it’s already installed, no SEO will serve you if you don’t commit to the promotion of your content. The good sense is to find which posts resonate with your already built audience by watching different metrics, like traffic, bounce rate, a time consumed on a page, and so on.
When you have determined that you have a potential hit on your hands, you should decide and reach out to many bloggers and influencers, and use the social media to your advantage. A good method is to have an established outreach strategy and put effort into building solid and honest outreach emails.
Expert bloggers can smell templates a mile away, and don’t apprehend them. Another significant thing is reciprocity – don’t just ask for favors, you need to implement something of value to these people. Try to plant open communication with people in your field, and your outreach campaign will become easier over time.
Another good plan to significantly increase your SEO Traffic is to write content that could probably be scooped by major publications, or do guest posts for them where you promote your content. In general, long- form content fares better, so have that in mind when you choose to go for these big-name sites.
As Tyler Lesile of Inflective says:
“There are many various tips and tricks to increase your rankings, but the quickest and cheapest way is to write high-quality content that websites like Entrepreneur, Forbes, Business Insider and The Huffington Post need to publish. Do this and watch your name climb rapidly in the rankings.”
Found money keywords for your blog
Besides the keyword research in itself, you should put effort into brand building, as it is one of the most successful marketing plans in the long run. Of course, to do this online, you would have to create keywords that are tied to your blog, and which signify what your brand is about and what you stand for.
Put simply; you should concentrate on the keywords that your audience utilizes to find you. Some case studies have shown that eliminating low-performing keywords and focusing on money keywords can improve your traffic by 20%-30%, and more importantly, it can boost your conversion rates by more than 200%.
There are numerous other SEO skills you can use to greatly increase seo traffic and get an edge over your competition, but the ones described in this article are proven to work great and don’t need a lot of effort to implement.
I recommend you to give these methods a try, and I’m sure that you will see a boost to your traffic in no time!