It can be hectic to build a website, develop content, promote the posts, and keep everything else sound in your business. At times, it probably even feels never-ending. In any case, things can grind to a halt as you fail to determine what to write about. It is what this article is about.
Writer’s difficulty in coming up with creative ideas in the online business’ world can result from many things. Perhaps you have exhausted your existing editorial calendar, have a large number of posts uploaded on your blog, and have no idea of where to go next. Or, you may be a rookie to the blogging world, and you are not sure about which topics should give a better performance than others.
Either this or that, you need a particular method that will help out a lot with your churning out new site content ideas on the fly. It is what this guide is focusing on. We suggest you use the following different approaches to be able to come up with original blog topics.
Yet, first, why do we not touch how this all has to do with your strategy for content marketing?
Content Marketing Strategy: Letting It Guide You
Have you not identified the goals you expect to achieve with content marketing? If it is the case, the bad news is that the insufficiency of proper strategy may be partly behind your difficulty in coming up with new ideas. Thanks to the content marketing strategy, you can connect your desired goals to attain in your business with the content you are generating in and outside of your blog. As the direction guide, it helps while you complete the editorial calendar with every idea you have.
How can it be useful in the case of producing those ideas? With it, you will be able to define your audience and discover their pain points. Not all, you can figure out what problems your audience may be struggling with.
The Significance of a Content Marketing Strategy
As you can see, blogging takes high energy, let alone time. It may even take money in case you cannot do it yourself due to the lack of time, for example. It can, still, seem worth it since you begin seeing revenue flow regardless of all the difficulties you may encounter along the way. Rely on a content marketing strategy, and you will work to create a plan which will allow you to use content to accomplish your goals and generate revenue more efficiently. In the end, this will help you produce an editorial calendar full of valuable content that, for sure, enables you to succeed to some extent. In other words, by doing so, you never waste your time, effort, and even money put into posts that cannot help your cause.
On the other hand, content marketing strategies are nothing without ideas to occupy it. That is why, without any further ado, let’s check out our useful collection of the best methods that will help you discover your blog topics to write about.
How Can You Find Topics to Write for Your Blog? The Ultimate How-to Guide
Below is the list of four potent methods you can leverage to produce topic ideas for your site. In case you missed it, what you are searching for in each of the methods is the problem that your audience has been having, also referred to as “pain points.” This will be useful for developing a site filled with content that meets their every need. We suggest you utilize a document, a spreadsheet, or a Coggle mind map to keep a record of every pain point you are finding.
Let’s look at the first approach.
Method #1: Leveraging Keyword Research
Keyword research is the first method that we arecovering. You do not need to search for keywords to target, nor do you need to look for pain points. Just find popular topics that people search for in the niche; that way, you can develop a list of keywords that will enable you to produce a decent number of blog topics. To do so, we are talking about some different tools. We recommend you install Keywords Everywhere for Firefox or Chrome for gadgets without the inclusion of search traffic data accurately or natively.
Let’s start with the universal tool Google Keyword Planner. After you log into the Google account, you will be able to use this Planner to input the main keyword and produce a multitude of related keywords. Short-tail keywords are the recommended thing, to begin with.
Besides, you can use KWFinder when you expect to see how difficult it would be to rank for a specific keyword. This tool does have its limitations, for instance, having to pay for the membership account to do more than five searches. Still, that is okay as two more tools are handy for you to find more keywords.
Ubersuggest is the first. This simple tool mimics the suggest function of Google before expanding on it. You need simply to enter a base keyword, like your niche topic, to generate a large number of keywords associated with that keyword. Next up, you can count on the tool AnswerThePublic for keywords generation in unique ways, including in “what,” who,” “how,” and “why” formats.
Again, finding particular problems to solve here is not necessary. Your task, in this instance, is only trying to develop a sizable list of keywords you can refer to while you brainstorm innovative topic ideas for the editorial calendar.
Method #2: Hearing from the Audience
As ordinary as it may seem, the most extraordinary way of finding out the problems which your audience is experiencing is to give them direct questions. Though the other methods in the list are sufficiently powerful, having a direct talk to your readers will let you see the particular problems of them instead of the imaginary, simulated, or theoretical ones, aside from the ones they might be having. Not all, it helps you build a great relationship with them, which is, believe it or not, a much invaluable asset to gain.
There are several ways you can proceed with talking to them. Begin on your website. Read through your comments, and get back to commenters expressing their ambitions or problems to you. Having a one-on-one discussion with these readers on their terms (email, phone, Twitter, Skype, etc.) is a good idea. Do not forget to leverage it to ask them in terms of the most challenging part about being in your niche. For instance:
- “What is the most challenging part of learning photography?”
- “What struggles are you now having in photography?”
- “What is the most hardship related to being a photographer?”
Plus, you can create a particular contact form on the site that your visitors can count on to share their difficult situations and ask questions. Small polls or surveys will get the job done as well.
Outside of the website, you may want to use similar inquiries mentioned above and include them in an email in the automated Welcome series for brand-new subscribers and a broadcast email for your existing subscribers. Last but not least, you can communicate with insiders and outsiders of your circle on social media channels or in forums.
Method #3: Exploring Forums
Another effective way of seeing what issues your niche’s members are having is by finding out what issues they are experiencing around the internet, beginning with forums. All you need to do is go to your preferred search engine such as Google, and look up for “[niche] forums.” Several examples include “ice fishing forums,” and “photography forums.”
Now that you see the first forum in your search results, open it. Follow by looking at the General Discussion subforum. Most of the current forums have the subforum dedicated to universal discussions. While scrolling through that section, click on any topic which seems to be a trouble that someone is having. For example, here are a couple of topics we saw on the PhotographyTalk forum:
- How to protect camera gear in checked baggage?
- Good time to purchase Sony stock?
- Who is the owner of the copyright on photo negatives that I purchase at a garage sale?
- Is a 14mm wide lens wide enough for inside real estate work?
Two ways are available to record these topics on the mind map/ document/ spreadsheet. Either record them as they are and address them as problems, or brainstorm blog topics when you go and keep track of those instead. Whatever the way may be, do not just stop at the first forum’s General Discussion section. Go through other parts that seem connected with your niche and other forums you discover in the search results as well.
Other resources that you can make the most out of include subreddits Reddit or subforums on Stack Exchange. These are known as monster forums that everyone can use to generate subforums about all of the possible topics, thus making it a fantastic place for you to find out what members of your niche have been lamenting about in multiple areas.
Method #4: Quora
It is a popular question and answer site which you can rely on to seek out the answers to the most significant issues in life, say, “What is better to use, Dropbox or Google Drive?”, “What are a few examples of psychological tortures?” and “What are the perks of eating beetroot?”. What is more, it is a valuable resource for you to find your niche members’ pain points in various areas.
Connect your Facebook or Google account to this site or create an account, and use the built-in search function to start looking for a broad topic in the niche – for example, “woodworking,” “fishing,” “photography,” to name a few. By using the search function, you can look for dozens upon dozens of categories (labeled “topics”) in the niche. While you are most likely to find entries in your search’s broad topic, beginning the search will unveil many niche topics on Quora, including “SLR photography,” “digital photography,” “travel photography,” “portrait photography,” and more.
In the case of forums and sites such as Quora, you just need to search as long as you favor or at minimum as long as coming up with a decent quantity of blog topics from that specific source takes. When Quora involves, all you should do is go through each subject as well as finding questions that seem like problems that your niche’s members are having.
Record each problem; else, generate a few ideas for them, as addressed above. Also, you can decide whether you wish to just look at each question in the feed of a specific topic or open each inquiry to have a full read of it for better grasping of the problem that an individual is having.
Sad to say, your work has only started after you have successfully come up with a good collection of pain points from the audience or blog topics. What if you merely produced a list of pain points? Then, you need to make them a reasonable list of post ideas. Make sure when you build your list, you know the main types of content that blogs with the ability to produce the most quantity of traffic possible tend to have.
Think about the goals you expect to attain with content marketing since you develop your editorial calendar. Doing so will help with categorizing your ideas from most critical to least critical based on the affiliate products and products which you will need to promote. Do you not have products? Make use of the pain point list you have gathered to gain a good understanding of the types of products that you may want to create in the future. Though producing an idea for something that is made to be sold is hardly as easy as this, account for which problems arise more than others, and relate your ideas to those.
Again, consider building a proper strategy for content marketing. For the best, why not also learn how to develop an email marketing strategy and make an email list from your received traffic for its ultimate use to bring in revenue?